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Chris, you are mnakig very good points here. Business Performance started getting some visibility with BAM but I agree with you that we need more transparency upstream. Understanding / Communicating your business objectives and Measuring & Ensuring them will eventually become mainstream capabilities that users will demand. We are now looking at the convergence of very different disciplines: technology like BPM (and Decision Management which is my area of focus in there) and Social Software / Knowledge Management(a-la Facebook, etc. but also wikis ).I'd love to see you post more actual case studies of such hybrid solutions for the purpose of better decisions / smarter operations.

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