CIO Magazine | SOA Consortium Case Study Contest: Judging Criteria
A few people have asked us how we determined the winners of the case study contest. Rather than responding privately in email, we thought it made sense to post publicly about the process. The judging criteria and process were devised by our Executive Suite working group, which is comprised of SOA practitioners, suppliers and me. This is group also initiated the contest.
To best explain the judging criteria, I'm going to start with the submission process.
The call for submissions:
"The competition is open to organizations of all sizes, including government agencies, which have successfully delivered business or mission value using a SOA approach.
The goal of the SOA Case Study Competition is to highlight business success stories and lessons learned to provide proof points and insights for other organizations considering or pursuing SOA adoption. To qualify for the competition, the SOA project must be complete with demonstrated business results.
Entries will be judged on the complexity of the business problem addressed, the ROI/Business Value achieved (Agility/Innovation/Flexibility), the level and sophistication of the cross-organizational collaboration (Business/Technical) and the usage of SOA approaches and supporting technology. In addition to one overall winner, organizations will be recognized by industry/government and project size/scope."
During the submission process, entrants were given the following guidelines:
"SOA is focused on a business/IT alignment, and the case study needs to consider how SOA addressed a particular business challenge or problem. This is not intended to be a detailed discussion of technology, but a view of how business and IT can, with SOA, drive improved business value. Answer the questions as if you were trying to convince the CEO of the value of SOA to the organization. NOTE: Questions must be answered by a SOA Project Team Member."
Entrants were asked to answer 6 questions about their projects. For each question, we provided some guidance and a word count limit. The questions:
1. What was the business challenge or problem addressed by the SOA project, and why was SOA selected to address this?
2. When was the project started, how large was the project and how was it funded, and how long did it take to see results?
3. What was the planned and achieved ROI/Business Value (ie, improved agility, innovation, flexibility)?
4. How was the SOA Project team organized and what types of business staff were on the team? How was cross-organization collaboration (Business/Technical) achieved? Was a Center of Excellence (CoE) created?
5. What technology or software was used in the project? What vendors were involved? Was service reuse taken into consideration? What was the most complex technical challenge encountered?
6. What were the most significant lessons learned from the SOA project?
The Judging
There were 6 contest judges, all committed and announced as the contest went live. This prior commitment was a good thing, because the submissions received far exceeded our initial projections. After the contest closed, the submissions were validated and sent to the judges. Accompanying the submissions were the judging rules and a tally-keeping workbook. During the judging period, we held check-in calls to surface any questions on the process or entries and to keep us on task.
We used the following weighted scoring system:
Weight Question(s) Aspect 20% 1 Business Challenge 30% 2 & 3 Project Size, ROI/Business Value 30% 4 Collaboration 20% 5 SOA Approach
This gave us our first score, the total weighted score. Judges could award extra points for lessons learned or any "wow" factor. The weighted score plus the extra points gave us our second score, the total score.
We selected the winners by reviewing both the weighted score and the total score. In other words, we allowed extra credit to augment the scoring, not distort it.
As for the scoring the individual questions...
Question 1 - Business Challenge: 1 - 5 points based on the complexity / scope / criticality of the business challenge
Question 2 - Project Size: 1 - 4 points based on the project size and time to value; highest scores went to "large, quick projects", lowest to "small, slow projects"
Question 3 - ROI/Business Value: 1 - 8 points based on the business value type and span; highest scores went to "new value creation across a wide span", lowest to "SOA readiness at a small span". Here is the matrix we used:
Question 4 - Collaboration: 1 to 5 points based on the degree of collaboration within IT, between business & IT, with external business partners and/or with customers. Technology suppliers did not count as external business partners.
Question 5 - SOA Approach: 1 to 5 points based on the sophistication, appropriateness and execution of the SOA approach.
Reconciliation
Astoundingly, the six winning cases were at the top of each judge's scorecard. From there, it became a simple matter of math to identify the overall winner, Synovus Financial, and the special recognition winners -- Canada Infoway, Con-Way, Penn National, SunGard, and US DoD AT&L.
As I've mentioned previously, there were really no "losers". We received tons of great cases, full of insights and lessons. I'll be mining all of those for fun facts and more. Stay tuned.



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